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Knowledge Cotton Apparel s’installe en plein cœur de Paris

Ce sera donc au 72 rue du Temple, dans le IIIème arrondissement de Paris, que la marque danoise responsable, Knowledge Cotton Apparel, ouvrira son tout premier magasin parisien.

Vous y retrouverez les collections masculines et enfantines dans un premier temps, tandis que la première collection femme arrivera dans ce magasin de 120m2, aux alentours de la période printemps-été 2021.

Déjà distribué chez près de 600 revendeurs et dans pas moins de 20 pays à travers le monde, KCA connaît une histoire à la fois récente et riche. Revenons donc sur ce qui fait de ce label une marque à part.

La marque danoise a ainsi été fondé il y a une dizaine d’années et se base sur l’héritage familial du fondateur. Installé dans le monde de la mode responsable, KCA allie recherche et innovation pour proposer des collections textiles aux impacts sur l’environnement réduits. On y retrouve des produits de qualités composés de matières naturelles et basés sur une fabrication éthique.

Vous commencez à vous y retrouver donc on peut les citer… le label s’engage écologiquement en utilisant notamment du coton biologique GOTS. Elle est déterminée à ne plus utiliser de cuir mais d’autre part, vous retrouverez des matières naturelles telles que le lin ou encore la laine.

Productrice d’articles techniques, la marque utilise du PET, du plastique provenant de bouteilles en plastique. Leurs imperméables sont ainsi labellisés par Global Recycled Standard.

Cet engagement respectueux de l’environnement ne s’arrête pas là puisque leur site lui-même dépend du programme « CO2 neutral Website », un projet compensant les émissions carbone produites par leurs activités digitales. De plus, elle plante également un arbre à chaque 25ème chemise fabriquée.

Socialement, Knowledge Cotton Apparel s’est lié à des fabricants certifiés afin de lutter pour des causes éthiques qui affectent grandement l’industrie du textile. Grâce à ces partenariats, la marque se bat contre la pauvreté et le travails des jeunes travailleurs. On retrouve donc SA8000, GOTS, BSCI, GRS ou encore Fairtrade ; nous invitons à jeter un coup d’œil à cet article pour découvrir les certifications responsables.

Toutes leurs pièces sont disponibles en ligne sur knowledgecottonapparel.com. Vous y trouverez des t-shirts, des hoodies mais également des vestes de pluies, des polaires ou des parkas.

Source Photo : Knowledge Cotton Apparel©️

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